Cookie Policy

This cookies policy explains how and why Leadzo Technologies Private Limited (also referred to as 'Leadzo', 'we', 'our' and 'us') uses technology to collect information about the use of our website leadzo.co.in (the 'Website') and to distinguish you from other users of our Website in order to improve your experience when you browse the Website.

This cookies policy should be read in conjunction with our Privacy Policy available at leadzo.co.in/legal/privacy-policy and our Terms of Service at leadzo.co.in/legal/terms-of-service.

When you use our Website, we may collect certain information by automated means, such as cookies and similar technologies which may include web beacons or SDKs. A 'cookie' is a file that websites send to a visitor's computer or other Internet-connected device to uniquely identify the visitor's browser, or to store information or settings on the device.

Web beacons (also called 'pixel tags' or GIFs) are small image file elements placed within web pages and web-based messaging. Such as emails and newsletters. That work together with cookies to recognise visitors and how they interact with that content. Using these tools we can better understand which content is of interest to our visitors. An SDK is a piece of code included in mobile applications that works in a similar way to cookies and web beacons.

The information we collect in this manner enables us to better serve you when you return to our Website. For example, it can remember your city preference or the last service category you browsed, saving you time on your next visit. We also use cookies to track responses to our marketing materials, such as emails and online advertisements. Including whether our emails have been opened and which links were clicked. This helps us ensure we are sending you relevant and timely information.

Your browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies. Please be aware that restricting cookies may impact the functionality of this Website.

This Website uses a number of different categories of cookies, in particular:

• 'Strictly necessary' cookies which are necessary for the functionality of our Website. These cookies are essential in order to enable users to move around the Website and use its features. These are always active and cannot be turned off when you visit our Website. We do not require your consent to use strictly necessary cookies.
• 'Performance' cookies collect information about how users navigate our Website. For instance, which pages are accessed most frequently, which pages take a long time to load, and what journey users tend to take. These cookies can be turned off in your browser settings, but please note that doing so will mean our Website cannot remember your interactions.
• 'Functionality' cookies allow the Website to remember choices made by a user. For example, your preferred city, service category, or language.
• 'Targeting or advertising' cookies are used to deliver advertisements relevant to your browsing activity and interests. They are also used to limit how often you see an advertisement and to measure the effectiveness of our advertising campaigns. Usually this type of cookie will be operated by a third party.

Strictly Necessary Cookies

Performance & Analytics Cookies

Functionality Cookies

Targeting & Advertising Cookies

Our Website uses marketing automation technology to collect data on visitor behaviour. These cookies help us track your visits to our Website and enable us to create a relevant marketing experience for you. We also use these cookies to understand your interaction with the emails we send you. Specifically, these cookies let us know whether our emails have been opened and which links are clicked.

Our Website may also feature cookies associated with certain unaffiliated companies. For example, we partner with platforms such as Google and Meta to provide advertising features, and with payment providers such as Razorpay to facilitate transactions. This Website may link through to third-party websites which may also use cookies over which we have no control. We recommend that you check the relevant third party's privacy policy for information about any cookies that may be used.

Cookies are either stored in memory (session cookies) or placed on the user's hard disk (persistent cookies). The key difference is the time of expiration. Session cookies expire at the end of the session. When a user closes the browser window, the session cookie is deleted. They allow users to be recognised within a Website so that any page changes or selections are remembered from page to page. Persistent cookies do not expire at the end of the session and remain on the hard disk until they expire or are manually deleted by the user.

We may use web analytics services on our Website, such as Google Analytics and Hotjar. The service providers that administer these services use technologies such as cookies to help us analyse how visitors use the site. The information collected through these means (including IP address) is disclosed to or collected directly by these service providers, who use the information to evaluate use of the Website or for advertising purposes.

You may opt out of Google Analytics data collection by installing the Google Analytics Opt-out Browser Add-on, available at tools.google.com/dlpage/gaoptout. You may adjust your Meta advertising preferences at www.facebook.com/adpreferences.

When you visit Leadzo for the first time, you will see a cookie consent banner. You can accept all cookies or customise your preferences. You can change your preferences at any time by clearing cookies in your browser settings and revisiting the Platform.

Note: disabling strictly necessary cookies will prevent the Platform's questionnaire and authentication features from working correctly. Disabling analytics and marketing cookies will not affect your ability to use the Platform, but will limit Leadzo's ability to improve the service and measure advertising effectiveness. Instructions for managing cookies in the most commonly used browsers are available at www.allaboutcookies.org.

If we add new cookies or change how existing ones are used, we'll update this policy and notify you via the cookie consent banner on your next visit to the Platform. Material changes will also be communicated via email to registered users.